Wednesday, December 18, 2013

'Dendy Direct', A Video On Demand Service, To Launch In April 2014

Dendy Cinemas is proud to announce that the Dendy customer will soon be able to watch quality movies and TV shows at home or on the go with the launch of its video on demand service – Dendy Direct. Dendy Direct will be the first video on demand service offered by an independent cinema chain in Australia.

Dendy Direct will have movies to rent and own in addition to TV content available to purchase. The Dendy customer will be able to watch their content on a variety of devices: desktop/PC, tablet, mobile (iOS and Android) and through an exclusive application on Samsung Smart TVs.
The Dendy Direct user experience has been developed with the lover of quality film in mind and curation at the core of its offering. The bespoke storefront has been designed to facilitate simple navigation and a hassle free selection process. It will deliver the Dendy customer a rich and seamless experience, unlike any other digital platform in the market.

Greg Hughes, CEO of Dendy Cinemas, says “Dendy is a strong brand with a loyal community. Dendy Direct, our new video on demand service, will enable us to meet more of the Dendy customer’s entertainment needs, whether that be cinema or home entertainment content. With the addition of Dendy Direct, our brand proposition will encompass transactions across a broad spectrum of product types and lifecycles”.

Created in partnership with Massive Interactive, Dendy Direct will set the standard for quality video platforms in Australia.

Ron Downey, CEO of Massive Interactive, says "Massive Interactive is delighted to be Dendy's technical partner for the Dendy Direct video storefront. This exciting new venture combines Dendy's detailed knowledge of cinema and movie-watchers with Massive's expertise in online video store end to end solutions and storefronts on multiple devices. Australians who love Dendy's quality brand proposition will soon be able to enjoy it in their own home on a device of their choice".

Dendy Direct is scheduled to launch in April 2014.


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