Thursday, April 26, 2012

'The Avengers' Breaks Australian Opening Day Box Office Records

Marvel's The Avengers has smashed the Australian box office on its opening day of release with a record breaking AUD$6 million (USD$6.2 million). This opening makes The Avengers the biggest Marvel Studios opening day ever - well ahead of Iron Man 2 (AUD$1.8 million) and represents the  number one Disney Studios opening day, ahead of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (AUD$3.5 million).

"The most anticipated blockbuster of the year, Marvel's The Avengers has really lit up the box office with this stunning opening - Disney and Marvel's biggest yet in Australia. The Avengers is testament to fabulous storytelling with a blockbuster cast and world-renowned director - this superhero epic is a must-see for all Australian fans and film lovers!", said John Cracknell, senior vice president and managing director The Walt Disney Company, Australia. 

John, I agree wholeheartedly. It is so satisfying to see a big-budget franchise film utilise a strong script so effectively and create a fun film brimming with epic action, good humour and well-developed characters. The opening puts the film at the number two position of all time openings behind Harry Potter and the Deathly Hallows Part 2 (AUD$7 million) and easily surpasses the combined individual opening days of each Marvel superhero film with an Australian opening. Pretty big.


  1. I'm glad it's making money and breaking records, though I don't know if it will last - there are many very anticipated movies coming this year.

    1. Well, we have very little coming out in May to challenge it. June is when it gets busy. So it might have the legs. It will plummet after a mighty start, but it is good enough to warrant a repeat - and word-of-mouth might get people with no interest, interested in seeing it too. We'll see.