Thursday, April 26, 2012

'The Avengers' Breaks Australian Opening Day Box Office Records


Marvel's The Avengers has smashed the Australian box office on its opening day of release with a record breaking AUD$6 million (USD$6.2 million). This opening makes The Avengers the biggest Marvel Studios opening day ever - well ahead of Iron Man 2 (AUD$1.8 million) and represents the  number one Disney Studios opening day, ahead of The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (AUD$3.5 million).

"The most anticipated blockbuster of the year, Marvel's The Avengers has really lit up the box office with this stunning opening - Disney and Marvel's biggest yet in Australia. The Avengers is testament to fabulous storytelling with a blockbuster cast and world-renowned director - this superhero epic is a must-see for all Australian fans and film lovers!", said John Cracknell, senior vice president and managing director The Walt Disney Company, Australia. 

John, I agree wholeheartedly. It is so satisfying to see a big-budget franchise film utilise a strong script so effectively and create a fun film brimming with epic action, good humour and well-developed characters. The opening puts the film at the number two position of all time openings behind Harry Potter and the Deathly Hallows Part 2 (AUD$7 million) and easily surpasses the combined individual opening days of each Marvel superhero film with an Australian opening. Pretty big.

2 comments:

  1. I'm glad it's making money and breaking records, though I don't know if it will last - there are many very anticipated movies coming this year.

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    1. Well, we have very little coming out in May to challenge it. June is when it gets busy. So it might have the legs. It will plummet after a mighty start, but it is good enough to warrant a repeat - and word-of-mouth might get people with no interest, interested in seeing it too. We'll see.

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